MODA ORIGIN STORY - WHERE IT ALL BEGAN: We didn’t set out to start a furniture business, we set out to fix one. Walking through local stores, we kept seeing the same problem. Overpriced furniture, poor quality, and financing options that shut too many people out. Families had to choose between style and affordability and even when they found something they liked long wait times made the whole experience frustrating. That didn’t sit right with us.